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Lanai outdoor

Social Media Management is a premium brand specializing in high quality, durable outdoor furniture

Overview

Known for their commitment to craftsmanship and sustainability, Lanai Outdoor offers a diverse range of stylish and weather resistant furniture designed for luxury outdoor spaces. Their products are engineered to withstand the elements while providing aesthetic appeal, making them a preferred choice for upscale residential and commercial outdoor settings.
In order to grow their market share and increase brand visibility, Lanai Outdoor partnered with CairoDigits, a top tier marketing agency specializing in digital strategies, including social media management and media buying. The goal was to create a more dynamic and engaging online presence while driving targeted traffic and boosting sales for their outdoor furniture products.

Lanai outdoor

Challenges

  • Limited Online Presence and Awareness

    Despite the quality of their products, Lanai Outdoor was struggling with a limited online presence, making it difficult to reach a broader audience and attract new customers. The challenge was to build brand awareness across multiple platforms while effectively showcasing their products' unique qualities.

  • High Competition in the Outdoor Furniture Market

    The outdoor furniture industry is highly competitive, with numerous brands offering similar products. Lanai Outdoor needed a strategy that would differentiate them from competitors and highlight the superior durability and design of their furniture.

  • Targeting the Right Audience

    Lanai Outdoor’s target market included both high-end residential customers and commercial clients in the hospitality industry. Crafting a message that appealed to both groups while utilizing targeted advertising to reach the right demographics posed a significant challenge.

  • Low Engagement on Social Media

    Lanai Outdoor had established social media accounts but was struggling with low engagement. Their posts did not generate the desired level of interaction, meaning the brand wasn’t effectively utilizing these platforms to build relationships with potential customers

Key Features Delivered

  • Social Media Strategy Development

    CairoDigits created a comprehensive social media strategy tailored to Lanai Outdoor’s goals. This involved selecting the right platforms, defining content types, and crafting a consistent brand voice that resonated with their target audience. The strategy included both organic posts and paid campaigns to maximize reach and engagement.

  • Content Creation & Visual Branding

    CairoDigits developed high-quality visual content that showcased the durability, style, and versatility of Lanai Outdoor’s furniture. This included professional product photography, lifestyle shots, and videos that demonstrated how the furniture could enhance outdoor spaces. The goal was to create a visual narrative that appealed to the aesthetic sensibilities of potential customers.

  • Paid Media Buying & Targeted Campaigns

    CairoDigits implemented highly targeted media buying strategies to ensure Lanai Outdoor’s ads reached the most relevant audiences. Using demographic targeting, interests, and behaviors, CairoDigits ran Facebook, Instagram, and Google Ads campaigns aimed at both residential and commercial buyers, optimizing the ads for conversions and sales.

  • Community Engagement & Organic Growth

    CairoDigits worked on increasing organic engagement through strategic community management. This included responding to customer inquiries, engaging with followers, and running contests and promotions to foster a more active social media community.

  • Performance Tracking & Optimization

    CairoDigits continuously monitored the performance of the social media campaigns and made data-driven adjustments to improve results. Key performance indicators such as engagement rate, click-through rate (CTR), and return on ad spend (ROAS) were closely tracked to ensure the campaigns delivered the best possible ROI.

Lanai outdoor

Client Testimonial

Our collaboration with CairoDigits has been a game-changer. They not only helped us enhance our social media presence but also implemented effective media buying strategies that have driven significant traffic to our website. The growth in engagement and sales speaks for itself, and we look forward to continuing our partnership.

Marketing Director at Lanai Outdoor
Technologies Used
  • Marketing Plan & Strategy
  • Action Plan
  • Competitor Analysis
  • SWOT Analysis
  • Content Creation
  • Graphic Design
  • Media Buying
  • Meta & Google Ads
  • Social media management
  • Google Analysis
Conclusion

The partnership between Lanai Outdoor and CairoDigits proved highly successful in achieving the brand’s goals of increased visibility, engagement, and sales. Through a strategic blend of social media management and media buying, CairoDigits helped Lanai Outdoor stand out in a competitive market and effectively communicate the unique benefits of their durable outdoor furniture.
The result was a significant boost in brand recognition, a growing social media community, and an increase in direct sales inquiries. By leveraging CairoDigits' expertise in digital marketing, Lanai Outdoor is now better positioned to maintain its status as a top player in the outdoor furniture industry.

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